Privacy policy.
Introduction
VYDA Wellness LLC (“we,” “our,” or “us”) operates the website [your domain], hosted on Squarespace. This Website Privacy Policy explains how we collect, use, store, and protect personal information collected through our public website and through any third-party services linked from it, including Aesthetic Record (AR), our electronic medical record and booking platform.
This policy covers website data only. For medical/clinical privacy rights (PHI), please refer to our HIPAA Notice of Privacy Practices.
By using this website, you consent to the practices described in this policy.
Information We Collect Through This Website
We may collect the following types of non-medical personal information:
a. Information You Voluntarily Provide
Name
Email address
Phone number
Information submitted through contact forms
Information submitted through newsletter sign-ups
General inquiries
b. Automatically Collected Information
Squarespace may automatically collect:
IP address
Browser type and device information
Pages visited
Date and time of visits
Cookies and similar tracking technologies
c. Payment Information
If you purchase products, memberships, or gift cards directly from our site, payment information is processed securely through Square, Stripe, or another third-party processor.
We do not store your full credit card or banking information.
Information Collected Through Aesthetic Record (EMR System)
When you click a link on our website that leads to Aesthetic Record, you are leaving our Squarespace website and entering a secure HIPAA-compliant system.
AR may collect:
Appointment requests
Intake forms
Medical history
Consent signatures
Uploaded documents or photos
Secure messages
PHI associated with your treatment
All information handled in Aesthetic Record is protected under HIPAA, state law, and our Notice of Privacy Practices.
Your medical information is never stored on our Squarespace website.
How We Use Website Information
Website data may be used for:
Responding to inquiries
Providing customer support
Sending appointment information
Improving website performance
Marketing emails or text messages (with consent)
Analytics and site optimization
We do not sell or rent personal information.
Cookies and Tracking Technologies
Our website may use:
Cookies
Google Analytics
Meta Pixel (if installed)
Squarespace analytics
These tools help us:
Analyze website traffic
Improve user experience
Deliver relevant ads
You may disable cookies in your browser settings at any time.
Third-Party Sharing
We may share limited website data with:
a. Aesthetic Record (PHI only after you enter their system)
Protected under HIPAA and separate privacy controls.
b. Payment Processors
Stripe, or others used to process transactions.
c. Email & SMS Marketing Tools
For reminders, newsletters, and promotions.
We comply with CAN-SPAM, TCPA, and A2P-10DLC texting rules.
You may opt out at any time.
We do not sell personal information to third parties.
How We Protect Your Information
We take the following measures:
Encryption of transmitted data
Secure hosting through Squarespace
HIPAA-compliant EMR through Aesthetic Record
Limited access to information
Secure payment processing
Staff confidentiality training
Links to Other Websites
Our website may contain links to third-party sites, including Aesthetic Record.
We are not responsible for external websites’ privacy practices.
Once you leave our website, their policies apply.
Your Rights
Depending on your state of residence, you may have the right to:
Request access to your personal data
Request deletion of your personal data
Opt out of marketing emails or SMS
Update your contact information
Request a copy of our HIPAA Notice of Privacy Practices (for PHI)
Children’s Privacy
Our website is not directed toward children under age 13, and we do not knowingly collect information from minors without consent.
Updates to This Policy
We may update this policy periodically. Updates will be posted on this page with a revised effective date.